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Amazon Sales Rank: #4114622 in Books
Published on: 2014-02-03
Number of items: 1
Dimensions: 11.00" h x .50" w x 8.25" l,
Binding: Paperback

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Introduces essential conceptual strategies and key writing techniques for result-driven copy
Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more
Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies
Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Amazon Sales Rank: #657238 in Books
Published on: 2012-08-20
Format: Abridged
Original language: English
Number of items: 1
Dimensions: 9.60" h x .80" w x 7.40" l, 1.90 pounds
Binding: Paperback
396 pages

Amazon.com Review Top Mistakes Copywriters Make and How to Fix Them by Margo Berman, author of The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy

The biggest general writing mistake beginners make is not thinking strategically, but only creatively. Decide on the campaign’s point of view and choose who’s speaking. Is it the brand, the consumer, the conscience, the brand’s unique personality?

The biggest overall campaign mistake is not creating a big idea that can easily spin out cohesively across all media. Make the campaign interactive and share a universal truth with an on-target and on-strategy message.

The biggest print mistake is writing a headline that doesn’t show a benefit, solve a problem or answer a need. Instead check to see if the headline entertains, informs, surprises or engages the reader, while answering: “Why buy?”

The biggest radio mistake is not writing to the ear by failing to help the listener “see” the message and omitting sound effects to help create a picture. Make sure to write in the vernacular, so it sounds like everyday speech: be natural, not stuffy.

The biggest TV writing mistake is forgetting to think about production while writing, such as adding visual effects to punctuate the spot. Picture the finished spot as you’re writing so that you can tell a complete story.

The biggest mistake when working with a small space is not being motivated to stretch creatively and write great copy. Just because it’s a small space, does not mean it’s an insignificant message. Skip the intro and instantly interest the reader.

The biggest ambient mistake is not picturing the touchpoint where consumers receive the message. Develop traffic-stopping concepts that are intrusive. For example, at airport carousels in gambling cities, paint luggage carousel panels with red and black numbers to resemble roulette wheels.

The biggest blogging mistake is not asking a question to engage followers and create participation. Another good way to get readers interested is to create a multi-series blog with one main theme and post them all together at the end. For instance, if you write a gardening blog and post a series on growing roses, be sure to ask for best tips and collect all the rose-related posts and suggestions in a group at the end of the series.

The biggest mistake when writing for digital formats is not editing down the content. Consider the size of the screen and the audience’s attention span. Then edit your copy to say more in fewer words.

The biggest mistake when writing a multicultural & multilingual campaign is writing a hard-to-grasp or vague message. Be sure to transcreate, not just translate your message, so that you present an idea that makes sense in the country or culture for which you are writing.

Review “From strategy fundamentals to executional tips from some of the industry’s best, beginning writers and veterans alike will appreciate using The Copywriter’s Toolkit to help them get started—or even clear away the cobwebs.”—Tom Denari, President, Young & Laramore

“The Copywriter's Toolkit is one of the few books I have read that applies to the meeting room as much as the classroom. I found the relationship between strategy and execution to be right on. I highly recommend it.”—Joe Zubizarreta, CEA, Zubi Advertising Services

“Berman has succeeded in explaining the entire, global, advertising ecosystem in one comprehensive, easy-to-read book.”—Pippa Seichrist, President, Cofounder, Miami Ad School

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Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

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Mitnick führt den Leser in die Denk- und Handlungsweise des Social Engineering ein, beschreibt konkrete Betrugsszenarien und zeigt eindrucksvoll die dramatischen Konsequenzen, die sich daraus ergeben. Dabei nimmt Mitnick sowohl die Perspektive des Angreifers als auch des Opfers ein und erklärt damit sehr eindrucksvoll, wieso die Täuschung so erfolgreich war - und wie man sich effektiv dagegen schützen kann.

Kevin Mitnick, einst der meistgesuchte Verbrecher der USA, inzwischen rehabilitiert und als Sicherheitsberater unterwegs, gilt nach wie vor weltweit als der Prototyp des Hackers.

Sales Rank: #3196078 in eBooks
Published on: 2012-07-10
Released on: 2012-07-10
Format: Kindle eBook

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Published on: 2014-01-26
Released on: 2014-01-26
Format: Kindle eBook

From the Author
Merman's Kiss Series Reading Order:
Book One: Merman's Kiss
Book Two: Merman's Touch
Book Three: Merman's Bond
Book Four: Merman's Love
Damarian (A Merman's Kiss Novel)
Book Five, coming late 2016 or early 2017

About the Author
Dee J. Stone is the pseudonym of two sisters who write young adult fiction. Their titles include the Keepers of Justice series, the Cruiser & Lex series, the Merman's Kiss series, Emily's Curse, and Chasing Sam.

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Amazon Sales Rank: #1198714 in Books
Published on: 2015
Binding: Spiral-bound

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Sales Rank: #145501 in Books
Brand: Brand: Sage Publications, Inc
Published on: 2007-09-06
Original language: English
Number of items: 1
Dimensions: 1.96" h x 7.22" w x 10.30" l, 3.84 pounds
Binding: Hardcover
1128 pages

Features

Used Book in Good Condition

Review
"Excellent, practical instructional approach that does not overwhelm students with advanced math." (Leusher D. Madrid)

About the Author
Rebecca M. Warner received a B.A. from Carnegie-Mellon University in Social Relations in 1973 and a Ph.D. in Social Psychology from Harvard in 1978. She has taught statistics for more than 25 years: from Introductory and Intermediate Statistics to advanced topics seminars in Multivariate Statistics, Structural Equation Modeling, and Time Series Analysis. She is currently a Full Professor in the Department of Psychology at the University of New Hampshire. She is a Fellow in the Association for Psychological Science and a member of the American Psychological Association, the International Association for Relationships Research, the Society of Experimental Social Psychology, and the Society for Personality and Social Psychology. She has consulted on statistics and data management for the World Health Organization in Geneva and served as a visiting faculty member at Shandong Medical University in China.

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Contains 15 hit songs, five each from these three albums -- Garth Brooks, No Fences, and Ropin' the Wind -- including all the released singles, in complete guitar/tab transcriptions. Titles include: The Dance * Friends in Low Places * If Tomorrow Never Comes * Papa Loved Mama * The River * Rodeo * The Thunder Rolls.

Sales Rank: #2795672 in Books
Brand: Alfred
Model: 00-P0942GTX
Published on: 1992-05-01
Original language: English
Number of items: 1
Dimensions: 12.25" h x 9.25" w x .50" l, .84 pounds
Binding: Paperback
116 pages

Features

Manufactured to the Highest Quality Available.
With True Enhanced Performance.
Latest Technical Development.

From the Publisher
Contains 15 hit songs, five each from these three albums -- ^Garth Brooks, No Fences,} and ^Ropin' the Wind} -- including all the released singles, in complete guitar/tab transcriptions. Titles include: The Dance * Friends in Low Places * If Tomorrow Never Comes * Papa Loved Mama * The River * Rodeo * The Thunder Rolls.

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